7 Must-Have Results from your Brand Photographer
When it comes to having an impactful online presence – one that attracts and compels your target audience – high-quality brand photos are non-negotiable. Your professional brand photos should be providing you with a noticeable ROI and move the needle in your business.
But not all brand photography is created equal.
While there are differences in processes from start to finish, the primary difference between run-of-the-mill brand photography and highly strategic brand photography lies in the results you get.
Specifically, the results that directly impact your bottom line.
Hire a personal brand photographer who delivers visuals that capture the heart of your brand, communicate its unique story, and get your website and social profiles actually performing and standing out from the crowd.
When you hire a professional brand photographer for your business, you should expect certain results. From making you look more professional to bringing in more sales…
These are the 7 must-have results you should expect from your brand photographer:
Increased Visibility
If you're looking for a surefire way to increase the visibility of your brand and website traffic, professional, high-quality photos of your products and services get the job done. But don't just take my word for it - take a look at these results!
“My photos were part of my marketing strategy to help increase my organic website traffic. My shoot was on October 3, 2021. Here’s what my site traffic has done since my shoot.”
Your brand images are able to increase your website traffic for a couple of reasons:
Brand images can help you rank higher in search results.
Just be sure to optimize your images for SEO by adding keywords you want to rank for in the image titles, descriptions, and alt tags.
2. Brand images are more clickable.
60% of consumers are more likely to click on a business whose images appear in local search results.
2. Increased Credibility
I’ve said it and I’ll probably say it a million more times: It’s all about that like/know/TRUST factor.
Professional photos of you and your team can go a long way in giving your brand a touch of credibility. They build trust by SHOWING potential customers two things:
You know what you're doing
You take your business seriously.
“It made me proud to share my website because I looked reputable and professional.”
3. Greater Engagement
Ever scrolled through your social media feed and felt like you saw at least twenty different women laughing over a coffee cup, and then had an existential crisis about disappearing into the sea of sameness?
No? Just me?
Okay, here’s the thing: Good brand images will be customized to YOU and YOUR business. That means, they’re going to stand out – in a scroll-stopping way.
Your brand photographer should deliver a unique set of images that you can use to take your social media presence to the next level - that means encouraging engagement with your followers on a deeper level and drawing more of your target audience to your page.
Not to mention, it'll make posting so much easier (and more fun)!
“Having the photos makes posting effortless AND it has been my best year ever!”
4. A More Professional Look
Professional photos have the unique ability to catapult your brand to the next level in two important ways:
externally, the images will make you look more professional
internally, they’re going to give you a massive increase in confidence.
“You helped me elevate the overall look and feel of my business - which gave me the confidence to put myself and my business out there. The meetings beforehand were incredibly purposeful so you could design the ideal photoshoot to meet all my needs. The overall experience was empowering as a new creative entrepreneur and now I’m a forever client!”
With a good eye and the right lighting, a brand photographer can make sure your product or service looks its best, and that your personality shines through. All of that usually adds up to a serious epiphany: I am a badass at what I do.
5. Increased Brand Clarity
If you’re struggling with your brand identity, a well-thought-out brand photography process will help you gain that much-needed clarity. Working with a photographer guided by strategy, you’ll discover exactly what you believe in and what you want to be known for in your industry.
Then it will be your brand photographer’s job to communicate that vision and provide clarity for your audience. In short, a good brand photographer will be more than just a photographer - they’ll serve as a visual storyteller.
“[My brand photos] allow me to show who I show up as in business without having to tell people.”
“I know when I send my clients to my website, they see my vision right away. I LOVE IT! And I’m so happy about it!”
It can be a daunting task to dig deep into your vision so your photographer can get creative and get the perfect shot – but the results are worth it!
6. A Competitive Advantage
Why settle for stock photos when you can have professional, custom-made shots that will help you stand out from the competition?
A good brand photographer will deliver eye-catching visuals that grab the attention of your ideal customers and clients and give you an edge over the competition.
“I get so many compliments on my photos. I think they say a lot about me and aren’t “stuffy.”
7. More Sales
Here’s how brand visuals impact your bottom line. As your brand becomes more visible, more people will be drawn to it. More eyes mean more sales. More sales mean a greater return on your photography investment.
“My practice was full within weeks— this is virtually unheard of. I truly believe that this happened in large part because of Alicia’s brand photos.”
If you want to start seeing sales increase, it’s a good time to invest in stunning (and strategic) brand photos that showcase your service or products with skill and expertise.
Getting The Biggest Return On Your Austin Brand Photography Investment
If you're looking to take your business to the next level, hiring a brand photographer is a must – but investing can feel like a big, scary step.
Here’s my advice:
Be sure to find a brand photographer who leads with strategy.
Photos that tell your brand story, evoke emotions in your target audience, and communicate key messages about your business will be much more effective at driving sales than the generic, run-of-the-mill photos everyone else is doing.
Find a photographer who will take the time to understand your brand and your goals and give you guidance throughout the process. You want someone with a wealth of knowledge and suggestions on everything from color schemes to prop ideas. Most importantly, you need to be able to trust that they’re going to deliver the results you need with a wonderful experience alongside it.
Are you ready to get REAL business results from your visual content and take your brand to the next level?
If you’re looking for an Austin, TX Brand Photographer, I’d love to help! Check out the story-driven, results-getting experience and shoot me a message when you're ready to chat. I’ll take all the guesswork out of the process for you and work alongside you to craft visuals that convert.