Kathyphantastic | Austin Artist Brand Session
I had the pleasure of capturing Kathy and her artistic process at her personal Austin brand photo shoot, sponsored and featured by Madewell! (Notice all those gorgeous Madewell outfits!)
If you’re an art lover, delight in the hand-made, or enjoy supporting small businesses here in the Austin area, you’ve likely heard of Kathyphantastic or stumbled across her beautifully illustrated, and often humourous, watercolor creations in one of many local art fairs or small Austin shops.
She is a pillar in our Austin creative community. Not only does she fiercely support other artists and small businesses, but she brings people together through her artwork and advocacy for the underrepresented.
During her branding photo session, we documented the detailed behind-the-scenes process she experiences as a creative small business owner. From the watercolor brushwork to the tools of the trade, each brand photo communicates the passion and lightheartedness that defines Kathy's art and the commitment she brings to her customers. You can feel the love and care she puts into each piece and each package she wraps.
In her brand photo gallery, you’ll see how Kathy combines her Asian heritage and Texan pride through her unique hand-painted illustrations, creating watercolor stickers and pet portraits to stationery and magnets and more. She offers a range of products catering to foodies and animal lovers — merging art, culture, and identity in her joyful and vibrant creations — and adding charm to the everyday.
Her personal branding session includes a glimpse into her process, her craft, and the love she brings to what she does. You also get a sense of who Kathy is as a person and artist—friendly, joyful, and encouraging.
Through her custom brand photos, the audience receives a better understanding of the work her creations entail (it helps them identify and better understand the value)— and it makes it clear who they’re supporting when they choose to shop small.
Every type of business benefits from personalized and strategic brand photography when it’s aligned with your goals, and needs, and beautifully helps express the value of what you offer to the world.
Are you ready to plan your own shoot? Let’s chat!
Check out more of Kathy’s charming creations and remember that when you shop small, you’re supporting someone’s dream and business, so shop small whenever you can!