Instead of overloading you with stress-inducing brand goals like “increase revenue”, “track metrics”, and “network at least once a week,” here are 5 stress-free goals to increase your brand's visibility this year. Whether you’re looking to boost engagement, increase website traffic or gain more followers on social media, these low-pressure goals can help you get there.

If you feel befuddled with the idea of developing a personality for your brand, you’re not alone. And if your brand feels like it lacks direction, there’s a surprising new source of help: the Enneagram.

In this article, you’ll learn what the Enneagram is and how branding with it can help you find your brand voice, resonate with your target audience, and stand out from your competitors.

As business owners, it really doesn't take long before your find yourself needing to respond to difficult clients or drafting difficult emails. That's why I created these email templates for business owners from my own responses to challenging situations.

Search Engine Optimization. If you’re anything like me, the first time you heard these words, your eyes glazed over. You thought, “Oh, that’s something for engineers and techy people to worry about.” Is SEO for creatives really needed?

Recently, a client expressed to me her disappointment when I didn't do more retouching to her photo than I had. But the things she wanted to change gave me pause. To change these things would feel…dishonest.

Luckily, I already knew how I stand on the issue. But there was a time when I didn’t. Now by having a clearly defined sense of my business ethics, it was easy for me to respond accordingly. I knew exactly where the line was drawn.

If you’re a business owner, it’s a good idea to define your business ethics ahead of time… before you face pushback. Here’s how I decided how much photo editing is too much (for me), and what steps to take to define your own sense of ethics in your business.

At some point in this entrepreneurship journey, you realized that you needed to show your face more. Word on the street is it’s crucial for building that like/know/trust factor that gets paying clients in the door. Now every other entrepreneur you know is posting gorgeous, laughing professional pictures of themselves on Instagram.

Meanwhile, your pictures are, well, lacking. So you did what any good small business owner does, you went looking for a good photographer. Now you find yourself faced with a multitude of choices….and questions.

Like just about anyone else, I’ve been sucked into working with some businesses who portrayed a killer image on social media, only to realize that sacred truth once again: Instagram is not reality.

There were promises of a streamlined, detailed process and ongoing education happening for their followers. These businesses LOOK good. They SOUND good. But then when you start working with them, you realize their client experience is, well, lacking.

So I set out to study what mistakes they were making with their client experience and then used that information to do things differently in my own business. Here’s what I learned.

Whether you’re preparing to work with a brand photographer for the first time, or you’re giving it another go after being burned by past experiences, take the right steps and get intentional with your plans so that you set your brand photo session up for success and prevent common photography mistakes.

Doing things that will contribute to the longevity of your photos and position you as a credible professional with real value will pay off for you BIG in the long run.

I knew a CRM was going to be a financial investment but also would require a lot of time upfront so I wanted something that did it all. I compared Dubsado to HoneyBook, 17 Hats, Tave, and a few companies met some or most of my “must-have” list… but here’s where Dubsado really turned the tide for me…