CURRENT ISSUE // 2024
the BLOG
PHOTOGRAPHY. BUSINESS. INSPIRATION. ETHICS. SEO. MARKETING. HAIR. MAKEUP. BRANDING. AND MORE!
I’m Alicia Leigh - the creative behind Alicia Leigh Photography. Put simply, I’m a brand photographer in the Austin, Texas, area. But more than that, I’m a business educator and creative storyteller. If you’ve come to learn about elevating your brand, running a small business, or tips and advice on photography, then you’re in the right place!
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5 GOTTA-HAVE PHOTOS FOR EVERY BRAND
Planning a professional shoot is so much more than pinning pretty outfits and shaving your legs, it’s about coming up with a solid strategy. And if you want clients to take notice, stick around, and rave about your business — then this guide may be just what you need.
POST INDEX
The Secrets To Successful On-Brand Seasonal Content
Seasonal content is a powerful marketing and branding move that can look effortless and fun for your audience—once you know how. In this post, you’ll learn how to use your brand photo sessions to create seasonal content that’s both on-brand and successful with your audience.
15 Style Tips That Will Make You Look Great in Your Brand Photos
Let me reiterate this truth: all bodies are good bodies – and following these style tips will ensure you look great (and feel great) in your brand photos.
How To Do An Annual Review of Your Business + Prep For Success In The Coming Year
An annual review is like an in-depth examination of your business over the past year(s) that helps you uncover the insights you need to meet new goals in the year ahead and plan for things in advance.
I don’t know about you, but it is SO hard for me to stay on top of things before I’m in the thick of them. That’s why, this year, I am doing an annual review. And I believe sharing this process with you will help me finally do it, too.
What I’ve learned from Photographing 100 Creatives + Entrepreneurs in Austin This Year
Over the last year in our new Austin studio, I’ve been fortunate enough to photograph nearly 100 of you. I have learned that across our many industries, we have so much more in common than you may realize. Here are the 5 things I’ve learned from working closely with 100 brands in and around Austin.
How Often Should You Book Content Photography Sessions for your Business?
How frequently should you schedule content or brand photo sessions for your business? Here’s how to find the sweet spot where “fresh” and “cohesive” overlap and determine which shooting frequency is right for you.
10 Brand Photos Your New Website Needs
When it comes to website creation, some brand images work better than others. Here’s how to strategize your brand photoshoot to support your website goals.
Should you use AI to DIY your Brand Photos?
In today's digital age – where everyone has a camera and access to powerful A.I. apps in their pocket – it can be tempting to DIY your brand photos. Especially when you’re faced with allll the other costs of running a business.
DIY photography looks like a cost-effective solution. But is it the right decision for your brand? Let’s talk about the pros and cons of DIYing her brand photography and hiring a professional brand photographer.
How much Does Brand Photography Cost?
How much do brand photographers charge and how much should you expect to spend on an Austin Brand Photo shoot? These factors will help provide an overview of what influences a personal brand photographer’s base rate.