Personalizing your Business Brand with an Austin Branding Photo Session | Austin, TX
When some clients reach out to ask about booking their own Austin personal branding session, they’ve never even had a professional photo shoot before! Does that mean you’re not ready for brand photography? Absolutely not.
If, like Jen, you’ve realized that the photos on your website are outdated and poorly communicating your brand, or that they really don’t feel or look like you, then you’re in the right place. Jen was ready for better and she knew it was time to treat herself to a professional photo experience.
As our business grows so does our brand personality. Our messaging, direction, and visions strengthen and our audiences can sometimes shift or change. Let your website and brand photos follow this journey with you.
Your business photos should grow with you and highlight your unique traits and the way you serve your customers. They should reflect your growth. Personal branding photographs should not only sell your services but also communicate the stage you’re at in your business. All of this helps you elevate your clients and raise your prices while validating your costs to your customers.
If your services have really evolved and grown, but you’re still using a headshot from 10 years ago, that dated headshot is doing your business a huge disservice and it’s stunting your growth.
Jennifer is one of the kindest, warmest, and friendliest women I’ve met— and her website wasn’t reflecting that. So, we worked together to define her goals, her audience, and the message she wanted to convey through her visual marketing… and then we brought that warmth into her Austin Branding Session.
We tend to think that if our business is very professional, it means that our personality in our photos should reflect that, but times are changing. We can be professionals and not come across in our photos as “corporate” or wearing business suits.
Today, people want to buy from small businesses they like and know. You need to help them know you.
That’s where personal and lifestyle branding photography becomes such a great alternative to stiff corporate headshots.
We’ll work together to create branded business images that show people the real you!
