CURRENT ISSUE // 2024

the BLOG

PHOTOGRAPHY. BUSINESS. INSPIRATION. ETHICS. SEO. MARKETING. HAIR. MAKEUP. BRANDING. AND MORE!

I’m Alicia Leigh - the creative behind Alicia Leigh Photography. Put simply, I’m a brand photographer in the Austin, Texas, area. But more than that, I’m a business educator and creative storyteller. If you’ve come to learn about elevating your brand, running a small business, or tips and advice on photography, then you’re in the right place!

Free Download

5 GOTTA-HAVE PHOTOS FOR EVERY BRAND

Planning a professional shoot is so much more than pinning pretty outfits and shaving your legs, it’s about coming up with a solid strategy. And if you want clients to take notice, stick around, and rave about your business — then this guide may be just what you need.

5 Gotta Have Photos for Every Brand resource guide
Client Education, Branding Resources Alicia Rios Client Education, Branding Resources Alicia Rios

Brand Motion: Adding Movement to your Brand Photography

Brand motion is short brand video clips (like b-roll) that are magnetic, value-adding, and enhance any website or feed by. Think of it brand motion as moving photography to complement your brand photography and brand story-telling! Each Brand Motion clip matches and complements your brand photography so all the visuals on your site work in tandem and further share your brand story.

Read More

How To Define Your Business Ethics (PLUS My Photo Editing Ethics)

Recently, a client expressed to me her disappointment when I didn't do more retouching to her photo than I had. But the things she wanted to change gave me pause. To change these things would feel…dishonest.

Luckily, I already knew how I stand on the issue. But there was a time when I didn’t. Now by having a clearly defined sense of my business ethics, it was easy for me to respond accordingly. I knew exactly where the line was drawn.

If you’re a business owner, it’s a good idea to define your business ethics ahead of time… before you face pushback. Here’s how I decided how much photo editing is too much (for me), and what steps to take to define your own sense of ethics in your business.

Read More
Featured Alicia Rios Featured Alicia Rios

FAQs for Personal Brand Photoshoot

So you booked a personal brand shoot, but now you have, ahem, questions. As a brand photographer, I am committed to educating my clients on everything branding and brand photography throughout the entire process, but there are a few questions I still get asked from time to time. My goal is to help you feel even more prepared, especially if you have a question you’ve been afraid to ask. Maybe you’ll see it here.

Read More

Common Brand Photography Mistakes to Avoid

Whether you’re preparing to work with a brand photographer for the first time, or you’re giving it another go after being burned by past experiences, take the right steps and get intentional with your plans so that you set your brand photo session up for success and prevent common photography mistakes.

Doing things that will contribute to the longevity of your photos and position you as a credible professional with real value will pay off for you BIG in the long run.

Read More

Can Stock Images Compete with Personal Brand Photography?

I work with business owners to help them enrich their online presence with personal brand photography and from time to time, potential clients will ask me: What do you think about using Stock Photography to hold me over for a while?

I have some opinions on the matter of opting for stock imagery over personal brand photography-- and my guess is that you do too, even if you haven't realized it before now. For a moment, just think about what happens when you land on a website that is clearly using stock imagery. What initial reaction do you have? Be honest.

Read More
Branding Resources, In-Studio Alicia Rios Branding Resources, In-Studio Alicia Rios

Austin Brand Photos for Cruelty-Free Beauty Brand

For her personal brand session, we incorporated her love for plants and floral elements and her beloved brand "mascot", her dog, Yoda, into her brand photography session. Heather is a bright and quirky person so her photos needed to reflect that. We wanted her session to be creative and personal and to show her heart for animals, her love for the environment, and how these things influence her beauty standards and approach to her services.

Read More
In-Studio Emily Agan In-Studio Emily Agan

Light-Hearted Brand Session for Vegan Blogger | Austin Brand Photographer for Women

Maybe you think photos of yourself never turn out well (I have a way of helping you show up beautifully and naturally on camera). Or maybe you’re someone, like Monique here, who as she put it, “has never had proper photos taken”. Let’s embrace your inner goddess and let her shine so you can actually feel good about sending people to your website and really start making those bucks.

Read More