CURRENT ISSUE // 2024
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PHOTOGRAPHY. BUSINESS. INSPIRATION. ETHICS. SEO. MARKETING. HAIR. MAKEUP. BRANDING. AND MORE!
I’m Alicia Leigh - the creative behind Alicia Leigh Photography. Put simply, I’m a brand photographer in the Austin, Texas, area. But more than that, I’m a business educator and creative storyteller. If you’ve come to learn about elevating your brand, running a small business, or tips and advice on photography, then you’re in the right place!
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5 GOTTA-HAVE PHOTOS FOR EVERY BRAND
Planning a professional shoot is so much more than pinning pretty outfits and shaving your legs, it’s about coming up with a solid strategy. And if you want clients to take notice, stick around, and rave about your business — then this guide may be just what you need.
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8 Tips to Improve the Client Experience In Your Business
Like just about anyone else, I’ve been sucked into working with some businesses who portrayed a killer image on social media, only to realize that sacred truth once again: Instagram is not reality.
There were promises of a streamlined, detailed process and ongoing education happening for their followers. These businesses LOOK good. They SOUND good. But then when you start working with them, you realize their client experience is, well, lacking.
So I set out to study what mistakes they were making with their client experience and then used that information to do things differently in my own business. Here’s what I learned.
Common Brand Photography Mistakes to Avoid
Whether you’re preparing to work with a brand photographer for the first time, or you’re giving it another go after being burned by past experiences, take the right steps and get intentional with your plans so that you set your brand photo session up for success and prevent common photography mistakes.
Doing things that will contribute to the longevity of your photos and position you as a credible professional with real value will pay off for you BIG in the long run.
My Favorite Client Management System for Small Business Owners
I knew a CRM was going to be a financial investment but also would require a lot of time upfront so I wanted something that did it all. I compared Dubsado to HoneyBook, 17 Hats, Tave, and a few companies met some or most of my “must-have” list… but here’s where Dubsado really turned the tide for me…
Can Stock Images Compete with Personal Brand Photography?
I work with business owners to help them enrich their online presence with personal brand photography and from time to time, potential clients will ask me: What do you think about using Stock Photography to hold me over for a while?
I have some opinions on the matter of opting for stock imagery over personal brand photography-- and my guess is that you do too, even if you haven't realized it before now. For a moment, just think about what happens when you land on a website that is clearly using stock imagery. What initial reaction do you have? Be honest.
10 Signs You’re Ready to Invest in Brand Photography
How do I know it's time to book my brand photography session?
Have you caught yourself wondering “should I start thinking about my own personal brand photos?” Yes? Then you’re likely already in need of planning for your own shoot.