I work with business owners to help them enrich their online presence with personal brand photography and from time to time, potential clients will ask me: What do you think about using Stock Photography to hold me over for a while?

I have some opinions on the matter of opting for stock imagery over personal brand photography-- and my guess is that you do too, even if you haven't realized it before now. For a moment, just think about what happens when you land on a website that is clearly using stock imagery. What initial reaction do you have? Be honest.

For her personal brand session, we incorporated her love for plants and floral elements and her beloved brand "mascot", her dog, Yoda, into her brand photography session. Heather is a bright and quirky person so her photos needed to reflect that. We wanted her session to be creative and personal and to show her heart for animals, her love for the environment, and how these things influence her beauty standards and approach to her services.

Your brand photos are not only about you.

Branding photography is a chance for us to communicate with the people we want to be reaching. To speak directly to them.

But you don’t want to speak to everyone. If you’re speaking to everyone, you’re reaching no one.

How do you make the most of your Austin brand photo shoot? You know you need headshots and new website photos, but you are ready to stand out from the sea of same. You want unique Austin personal brand photography that is a true reflection of your spirit, and communicates your offering but isn’t tired and lame.

How often do I need truly new brand photos anyway? At least once a year.

Branding photography is not a one-and-done deal. As your business evolves, so do you, and so should your personal branding photos.

How do I know it's time to book my brand photography session?

Have you caught yourself wondering “should I start thinking about my own personal brand photos?” Yes? Then you’re likely already in need of planning for your own shoot.

If you’re wondering whether to photograph your personal branding photos on location or in my Austin studio, my typical response is usually…

“Well, it depends.”

Read the pros and cons of shooting on-location and see some more from this amazing Austin Branding Boardwalk Session.

Aparna is a local Austin artist who primarily works with oil paints and graphite. For your Brand Photo Session, we create a visual story that encapsulates who you are and what you do. Here you get a sense of who Aparna is as an artist— what kind of work she creates, what inspires her. We get a glimpse into her studio space, her work tools, the way she approaches and creates her artwork, even how she moves.

Your ideal client and your super-power as a business owner will lead us in the decisions we make about your photo location, your personal brand wardrobe, the work items + props we tie in, the colors and overall mood we set, and even down to your expressions and poses. Your answer to questions like these will really inspire and narrow down the direction of your branding session.