The Value of Personal Brand Photos | Downtown Austin | Austin Branding Photography
Warm, personable, magnanimous, bubbly, adventurous. FUN.
These are words that I would use to describe Jennifer. She helps people navigate life by helping them explore careers that excite them and when you meet her you immediately realize that she genuinely wants you to succeed.
She’s incredibly thoughtful and considerate. She has magnificent energy and a true passion for what she offers.
That’s a lot to capture in a photo of a person, don’t you think?
Personality and story are why branding photos are so valuable. A basic business headshot doesn’t convey all of the lovely things about you and the contagious joy you bring to what you do. People need to see it for themselves. They want to see it!
This is Jennifer’s second Austin personal branding photo session with me — and last year when we did her photos, it was her first time ever having professional photographs. (She didn’t even have them for her wedding day.)
She said that she loved that first experience so much she couldn’t wait to come back and do it again.
Her first Austin Personal Branding Photo Shoot was with me in the studio and I was so proud of her. It was a real effort in celebrating herself, stepping up and being seen, and presenting herself and her business in a new light. She felt confident. Beautiful. She left her session ready to conquer.
And she carried that with her. I could see it for myself.
Those first set of photos helped her present a “real person” in her business. It helped people understand who they were investing in. So, she knew the value even more now.
Since Jennifer had been through the process with me once before, she had even more clarity this second time around. Her business has been evolving. Her confidence growing. This time, she was ready to embrace her personal style more... embrace Austin more… and show up even better.
And boy, did she. I thought I was proud the first time… but I wish you could have seen her inner confidence glow even brighter this 2nd time around.
If you’re wondering: “How often do I need truly new brand photos anyway?” the best answer I can give you is at least once a year.
Branding photography is not a one-and-done deal. As your business evolves, so do you, and so should your personal branding photos.
Depending on the frequency of your business growth and evolution, your frequency of posting content, and your desire for updates and fresh imagery, most businesses need photos yearly. However, some small business owners benefit most from semi-annual brand photo shoots and high content producers want and need new personal branding photos quarterly!
I love being a witness to your growth and getting to be a tiny part of it through a custom personal brand photo shoot for your small business.
It’s magic.
You are chock-full of your own magic.
And I’ll be here to cheer you on.
See how Jennifer has evolved from her first session here.
