CURRENT ISSUE // 2024
the BLOG
PHOTOGRAPHY. BUSINESS. INSPIRATION. ETHICS. SEO. MARKETING. HAIR. MAKEUP. BRANDING. AND MORE!
I’m Alicia Leigh - the creative behind Alicia Leigh Photography. Put simply, I’m a brand photographer in the Austin, Texas, area. But more than that, I’m a business educator and creative storyteller. If you’ve come to learn about elevating your brand, running a small business, or tips and advice on photography, then you’re in the right place!
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5 GOTTA-HAVE PHOTOS FOR EVERY BRAND
Planning a professional shoot is so much more than pinning pretty outfits and shaving your legs, it’s about coming up with a solid strategy. And if you want clients to take notice, stick around, and rave about your business — then this guide may be just what you need.
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Brand Motion: Adding Movement to your Brand Photography
Brand motion is short brand video clips (like b-roll) that are magnetic, value-adding, and enhance any website or feed by. Think of it brand motion as moving photography to complement your brand photography and brand story-telling! Each Brand Motion clip matches and complements your brand photography so all the visuals on your site work in tandem and further share your brand story.
7 Must-Have Results from your Brand Photographer
Your brand photos are a yearly business investment, at least. That means you should be getting a tangible ROI from your brand photos and they should help you move the needle in your business. These are the 7 must-have results you should be able to expect from your professional brand photographer.
5 Easy Steps To Take Your Own Brand Product Photos
Let’s face it. Life - as a business owner - is hectic. And sometimes, booking a brand shoot with a popular Austin brand photographer means booking months in advance. In the meantime, you have new products rolling out that you need to share with your audience, like, now.
Use my brand photography tips to learn to DIY your product photography or brand flat lays like a pro.
Brand Photography Secrets: How to Use Body Language In Your Photos To Get What You Want
Our brand images can help us build trust with our target audience, but they can also turn people away with a glance. That’s why when it comes to brand photography, it’s more important than ever that we get every single detail right - right down to the tiniest expressions.
How To Have A Hot Brand Summer
Megan Thee Stallion first came up with the phrase sometime around 2018. She defined it this way: “It’s about women and men being unapologetically them, just having a good-ass time, hyping up their friends, doing you.”
I read that and something clicked. So I thought - stay with me here - what if our brands could do the same: be unapologetically real, have a good-ass time, and hype up others. So here’s your highly-anticipated guide for having a Hot Brand Summer.
Defining (or REdefining) Your Personal Brand Identity:
As a business owner, you see your brand going through a period, not unlike the dreaded awkward pre-teen stage.
You’re asking yourself: Should I niche down? How do I pick a niche anyway? What is my brand identity? *angsty screaming* Who even am I?
Take heart. If your future brand could come visit you today, this guide contains the advice and tips your baby brand would need to hear from them.
Brand Photographer or a Portrait Photographer?
At some point in this entrepreneurship journey, you realized that you needed to show your face more. Word on the street is it’s crucial for building that like/know/trust factor that gets paying clients in the door. Now every other entrepreneur you know is posting gorgeous, laughing professional pictures of themselves on Instagram.
Meanwhile, your pictures are, well, lacking. So you did what any good small business owner does, you went looking for a good photographer. Now you find yourself faced with a multitude of choices….and questions.
Common Brand Photography Mistakes to Avoid
Whether you’re preparing to work with a brand photographer for the first time, or you’re giving it another go after being burned by past experiences, take the right steps and get intentional with your plans so that you set your brand photo session up for success and prevent common photography mistakes.
Doing things that will contribute to the longevity of your photos and position you as a credible professional with real value will pay off for you BIG in the long run.