When it comes to website creation, some brand images work better than others. Here’s how to strategize your brand photoshoot to support your website goals.

In today's digital age – where everyone has a camera and access to powerful A.I. apps in their pocket – it can be tempting to DIY your brand photos. Especially when you’re faced with allll the other costs of running a business.

DIY photography looks like a cost-effective solution. But is it the right decision for your brand? Let’s talk about the pros and cons of DIYing her brand photography and hiring a professional brand photographer.

How much do brand photographers charge and how much should you expect to spend on an Austin Brand Photo shoot? These factors will help provide an overview of what influences a personal brand photographer’s base rate.

Instead of overloading you with stress-inducing brand goals like “increase revenue”, “track metrics”, and “network at least once a week,” here are 5 stress-free goals to increase your brand's visibility this year. Whether you’re looking to boost engagement, increase website traffic or gain more followers on social media, these low-pressure goals can help you get there.

If you feel befuddled with the idea of developing a personality for your brand, you’re not alone. And if your brand feels like it lacks direction, there’s a surprising new source of help: the Enneagram.

In this article, you’ll learn what the Enneagram is and how branding with it can help you find your brand voice, resonate with your target audience, and stand out from your competitors.

As business owners, it really doesn't take long before your find yourself needing to respond to difficult clients or drafting difficult emails. That's why I created these email templates for business owners from my own responses to challenging situations.

Search Engine Optimization. If you’re anything like me, the first time you heard these words, your eyes glazed over. You thought, “Oh, that’s something for engineers and techy people to worry about.” Is SEO for creatives really needed?

Recently, a client expressed to me her disappointment when I didn't do more retouching to her photo than I had. But the things she wanted to change gave me pause. To change these things would feel…dishonest.

Luckily, I already knew how I stand on the issue. But there was a time when I didn’t. Now by having a clearly defined sense of my business ethics, it was easy for me to respond accordingly. I knew exactly where the line was drawn.

If you’re a business owner, it’s a good idea to define your business ethics ahead of time… before you face pushback. Here’s how I decided how much photo editing is too much (for me), and what steps to take to define your own sense of ethics in your business.

At some point in this entrepreneurship journey, you realized that you needed to show your face more. Word on the street is it’s crucial for building that like/know/trust factor that gets paying clients in the door. Now every other entrepreneur you know is posting gorgeous, laughing professional pictures of themselves on Instagram.

Meanwhile, your pictures are, well, lacking. So you did what any good small business owner does, you went looking for a good photographer. Now you find yourself faced with a multitude of choices….and questions.