Let’s face it. Life - as a business owner - is hectic. And sometimes, booking a brand shoot with a popular Austin brand photographer means booking months in advance. In the meantime, you have new products rolling out that you need to share with your audience, like, now.

Use my brand photography tips to learn to DIY your product photography or brand flat lays like a pro.

It can be hard to feel ready for your own professional branding photos, especially when you're newer to business or you've never had your own brand shoot before. But in the Austin economy, standing out in a saturated market of realtors is more important than ever -- and strategic brand photography is one of the most impactful ways to get noticed.

Our brand images can help us build trust with our target audience, but they can also turn people away with a glance. That’s why when it comes to brand photography, it’s more important than ever that we get every single detail right - right down to the tiniest expressions.

Megan Thee Stallion first came up with the phrase sometime around 2018. She defined it this way: “It’s about women and men being unapologetically them, just having a good-ass time, hyping up their friends, doing you.”

I read that and something clicked. So I thought - stay with me here - what if our brands could do the same: be unapologetically real, have a good-ass time, and hype up others. So here’s your highly-anticipated guide for having a Hot Brand Summer.

Search Engine Optimization. If you’re anything like me, the first time you heard these words, your eyes glazed over. You thought, “Oh, that’s something for engineers and techy people to worry about.” Is SEO for creatives really needed?

Recently, a client expressed to me her disappointment when I didn't do more retouching to her photo than I had. But the things she wanted to change gave me pause. To change these things would feel…dishonest.

Luckily, I already knew how I stand on the issue. But there was a time when I didn’t. Now by having a clearly defined sense of my business ethics, it was easy for me to respond accordingly. I knew exactly where the line was drawn.

If you’re a business owner, it’s a good idea to define your business ethics ahead of time… before you face pushback. Here’s how I decided how much photo editing is too much (for me), and what steps to take to define your own sense of ethics in your business.

You've got to check out this personal brand photoshoot for Michelle, owner of Austin's first plant truck! This brand session is full of greenery, joy, and is sure to be a plant-lover's delight.

You’ve booked your first brand photoshoot, or you've considered booking it, but you see we also provide hair and makeup. Unexpectedly, you start to feel concerned. You think you’d feel more comfortable doing your own hair and makeup or going to a makeup artist that you’ve visited before.

Can’t I just do it myself? Or go to Sephora? Why isn’t that the same thing?”

As it turns out there are actually some pretty scientific reasons why DIYing or getting outside help for your hair and makeup won’t be the best decision for your photoshoot, and five BIG reasons why you should just go ahead and trust your photographer’s team.

These at-home Austin brand photos are some of my favorites. Not just because I sincerely adore these two and what they're all about -- can't you just feel their love and support in these images? This is totally who they ARE-- but also because their images convey a genuine sense of welcoming and care. The photos give you a true read on who these two are as business owners and a team and they put you right at home.

Come tour a "day in the life" with this duo in their brand images below. You'll see how Holly serves her sweet clients with her awesome teammate (and Husband), AJ, and their chunky sidekick, Turbo.