CURRENT ISSUE // 2024
the BLOG
PHOTOGRAPHY. BUSINESS. INSPIRATION. ETHICS. SEO. MARKETING. HAIR. MAKEUP. BRANDING. AND MORE!
I’m Alicia Leigh - the creative behind Alicia Leigh Photography. Put simply, I’m a brand photographer in the Austin, Texas, area. But more than that, I’m a business educator and creative storyteller. If you’ve come to learn about elevating your brand, running a small business, or tips and advice on photography, then you’re in the right place!
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5 GOTTA-HAVE PHOTOS FOR EVERY BRAND
Planning a professional shoot is so much more than pinning pretty outfits and shaving your legs, it’s about coming up with a solid strategy. And if you want clients to take notice, stick around, and rave about your business — then this guide may be just what you need.
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Difficult Email Templates for Business Owners
As business owners, it really doesn't take long before your find yourself needing to respond to difficult clients or drafting difficult emails. That's why I created these email templates for business owners from my own responses to challenging situations.
5 Easy Steps To Take Your Own Brand Product Photos
Let’s face it. Life - as a business owner - is hectic. And sometimes, booking a brand shoot with a popular Austin brand photographer means booking months in advance. In the meantime, you have new products rolling out that you need to share with your audience, like, now.
Use my brand photography tips to learn to DIY your product photography or brand flat lays like a pro.
Realtor's Personal Brand Photo Session at Stunning Austin Home
It can be hard to feel ready for your own professional branding photos, especially when you're newer to business or you've never had your own brand shoot before. But in the Austin economy, standing out in a saturated market of realtors is more important than ever -- and strategic brand photography is one of the most impactful ways to get noticed.
Brand Photography Secrets: How to Use Body Language In Your Photos To Get What You Want
Our brand images can help us build trust with our target audience, but they can also turn people away with a glance. That’s why when it comes to brand photography, it’s more important than ever that we get every single detail right - right down to the tiniest expressions.
How To Have A Hot Brand Summer
Megan Thee Stallion first came up with the phrase sometime around 2018. She defined it this way: “It’s about women and men being unapologetically them, just having a good-ass time, hyping up their friends, doing you.”
I read that and something clicked. So I thought - stay with me here - what if our brands could do the same: be unapologetically real, have a good-ass time, and hype up others. So here’s your highly-anticipated guide for having a Hot Brand Summer.
SEO For Creatives: A Beginner’s Guide
Search Engine Optimization. If you’re anything like me, the first time you heard these words, your eyes glazed over. You thought, “Oh, that’s something for engineers and techy people to worry about.” Is SEO for creatives really needed?
How To Define Your Business Ethics (PLUS My Photo Editing Ethics)
Recently, a client expressed to me her disappointment when I didn't do more retouching to her photo than I had. But the things she wanted to change gave me pause. To change these things would feel…dishonest.
Luckily, I already knew how I stand on the issue. But there was a time when I didn’t. Now by having a clearly defined sense of my business ethics, it was easy for me to respond accordingly. I knew exactly where the line was drawn.
If you’re a business owner, it’s a good idea to define your business ethics ahead of time… before you face pushback. Here’s how I decided how much photo editing is too much (for me), and what steps to take to define your own sense of ethics in your business.
Austin Plant-Lover's Personal Brand Photoshoot
You've got to check out this personal brand photoshoot for Michelle, owner of Austin's first plant truck! This brand session is full of greenery, joy, and is sure to be a plant-lover's delight.
Why You Should Use Your Brand Photographer’s Hair and Make-up Team for your Photoshoot (Instead of DIYing Or Hiring Someone Else)
You’ve booked your first brand photoshoot, or you've considered booking it, but you see we also provide hair and makeup. Unexpectedly, you start to feel concerned. You think you’d feel more comfortable doing your own hair and makeup or going to a makeup artist that you’ve visited before.
Can’t I just do it myself? Or go to Sephora? Why isn’t that the same thing?”
As it turns out there are actually some pretty scientific reasons why DIYing or getting outside help for your hair and makeup won’t be the best decision for your photoshoot, and five BIG reasons why you should just go ahead and trust your photographer’s team.