CURRENT ISSUE // 2024

the BLOG

PHOTOGRAPHY. BUSINESS. INSPIRATION. ETHICS. SEO. MARKETING. HAIR. MAKEUP. BRANDING. AND MORE!

I’m Alicia Leigh - the creative behind Alicia Leigh Photography. Put simply, I’m a brand photographer in the Austin, Texas, area. But more than that, I’m a business educator and creative storyteller. If you’ve come to learn about elevating your brand, running a small business, or tips and advice on photography, then you’re in the right place!

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5 GOTTA-HAVE PHOTOS FOR EVERY BRAND

Planning a professional shoot is so much more than pinning pretty outfits and shaving your legs, it’s about coming up with a solid strategy. And if you want clients to take notice, stick around, and rave about your business — then this guide may be just what you need.

5 Gotta Have Photos for Every Brand resource guide
Sessions, On-Location Alicia Rios Sessions, On-Location Alicia Rios

Kathyphantastic | Austin Artist Brand Session

Meet Kathy of Kathyphantastic. Her personal branding session includes a glimpse into her process, her craft, and the love she brings to what she does. You also get a sense of who Kathy is as a person and artist—friendly, joyful, and encouraging.

Through her custom brand photos, the audience receives a better understanding of the work her creations entail (it helps them identify and better understand the value)— and it makes it clear who they’re supporting when they choose to shop small.

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In-Studio, Sessions Alicia Rios In-Studio, Sessions Alicia Rios

Austin Dietician’s Brand Photo Session | Kaely RD

Kaely is a women’s health RD here in the Austin area to help women restore our metabolisms, optimize our fertility, and remember our magic.

Kaely needed an overall website and branding photography upgrade. She needed cohesive imagery that would reflect her professionalism and expertise and add merit to how far she’d come in her business journey. She had just experienced tremendous growth and with that, she also had a new service she needed to market. Our Signature Brand Photo Experience was the perfect solution to her branding photo needs. Come see what we crafted!

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Business Resources Alicia Rios Business Resources Alicia Rios

Should you use AI to DIY your Brand Photos?

In today's digital age – where everyone has a camera and access to powerful A.I. apps in their pocket – it can be tempting to DIY your brand photos. Especially when you’re faced with allll the other costs of running a business.

DIY photography looks like a cost-effective solution. But is it the right decision for your brand? Let’s talk about the pros and cons of DIYing her brand photography and hiring a professional brand photographer.

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Client Education, Branding Resources Alicia Rios Client Education, Branding Resources Alicia Rios

Brand Motion: Adding Movement to your Brand Photography

Brand motion is short brand video clips (like b-roll) that are magnetic, value-adding, and enhance any website or feed by. Think of it brand motion as moving photography to complement your brand photography and brand story-telling! Each Brand Motion clip matches and complements your brand photography so all the visuals on your site work in tandem and further share your brand story.

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Business Resources Alicia Rios Business Resources Alicia Rios

5 Goals to Increase Brand Visibility

Instead of overloading you with stress-inducing brand goals like “increase revenue”, “track metrics”, and “network at least once a week,” here are 5 stress-free goals to increase your brand's visibility this year. Whether you’re looking to boost engagement, increase website traffic or gain more followers on social media, these low-pressure goals can help you get there.

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The Enneagram and your brand

If you feel befuddled with the idea of developing a personality for your brand, you’re not alone. And if your brand feels like it lacks direction, there’s a surprising new source of help: the Enneagram.

In this article, you’ll learn what the Enneagram is and how branding with it can help you find your brand voice, resonate with your target audience, and stand out from your competitors.

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