CURRENT ISSUE // 2024
the BLOG
PHOTOGRAPHY. BUSINESS. INSPIRATION. ETHICS. SEO. MARKETING. HAIR. MAKEUP. BRANDING. AND MORE!
I’m Alicia Leigh - the creative behind Alicia Leigh Photography. Put simply, I’m a brand photographer in the Austin, Texas, area. But more than that, I’m a business educator and creative storyteller. If you’ve come to learn about elevating your brand, running a small business, or tips and advice on photography, then you’re in the right place!
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5 GOTTA-HAVE PHOTOS FOR EVERY BRAND
Planning a professional shoot is so much more than pinning pretty outfits and shaving your legs, it’s about coming up with a solid strategy. And if you want clients to take notice, stick around, and rave about your business — then this guide may be just what you need.
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Trendless – How To Ensure Your Brand Photos Are Always In Style
Here’s the thing about minimalist photography: It looks expensive.
Minimalism, by nature, conveys a sense of luxury – specifically, a luxury of space. The conveyance comes on a subconscious level.
How To Do An Annual Review of Your Business + Prep For Success In The Coming Year
An annual review is like an in-depth examination of your business over the past year(s) that helps you uncover the insights you need to meet new goals in the year ahead and plan for things in advance.
I don’t know about you, but it is SO hard for me to stay on top of things before I’m in the thick of them. That’s why, this year, I am doing an annual review. And I believe sharing this process with you will help me finally do it, too.
What I’ve learned from Photographing 100 Creatives + Entrepreneurs in Austin This Year
Over the last year in our new Austin studio, I’ve been fortunate enough to photograph nearly 100 of you. I have learned that across our many industries, we have so much more in common than you may realize. Here are the 5 things I’ve learned from working closely with 100 brands in and around Austin.
How do I know when I’m ready for Brand Photography?
Is your business or brand ready for brand photography? A brand photog shoot will be a huge asset to your business, but you need to be READY for it to get real results. Learn the 8 signs it’s time for you to invest in a brand photo shoot, and 3 sure fire ways to know you’re not ready just yet.
How Often Should You Book Content Photography Sessions for your Business?
How frequently should you schedule content or brand photo sessions for your business? Here’s how to find the sweet spot where “fresh” and “cohesive” overlap and determine which shooting frequency is right for you.
10 Brand Photos Your New Website Needs
When it comes to website creation, some brand images work better than others. Here’s how to strategize your brand photoshoot to support your website goals.
Kathyphantastic | Austin Artist Brand Session
Meet Kathy of Kathyphantastic. Her personal branding session includes a glimpse into her process, her craft, and the love she brings to what she does. You also get a sense of who Kathy is as a person and artist—friendly, joyful, and encouraging.
Through her custom brand photos, the audience receives a better understanding of the work her creations entail (it helps them identify and better understand the value)— and it makes it clear who they’re supporting when they choose to shop small.