The 2 Secret Ingredients to a Money-making Website: Guest Post with Emily Agan Studio

Aug 4

Whether you're a seasoned small business owner or just getting your feet wet in the pool, there's one truth to your online presence that can't be ignored - the power of a well-designed website with professional photography.

Let's face it, folks. A professional website without quality images is going to come across as a little sketch 👀 And jaw-dropping images on a site with zero personality, strategy, and a poor layout is gonna look like you just gave up.

Both are missing the mark…

To illustrate, let's take a field trip across the web.

First stop, a professionally designed website with regular images (a.k.a stock photography and home photos).

Here's the paradox: the site is sleek, modern, easy to navigate, but the images? Not so much. They're grainy, oversaturated, not relevant, and some even look like they were snapped with an iPhone.

Sadly, the photos dim the shine of the design. A bit like putting cheap tires on a fancy car...

And the end result with leads/clients?

✗ They won’t trust your expertise and authority
✗ They’ll price shop for the “cheapest” option
✗ They won’t understand what you do or who you are

Not ideal.

Next, we hop over to a website with professional brand photography but with a design that screams “weekend DIY.”

The pictures are top-notch, professional-grade (obvi because they’re by the one and only Alicia Leigh Photo), but they're housed in a design as appealing as a bowl of soggy cereal.

The unimaginative layout, overcomplicated menu, and overall lack of personality dampen the impact of the beautiful images.

The golden star combo: Professional website design meets professional brand photography

The synergy is nothing short of magical. The design accentuates the beauty of the images, and the images enhance the sophistication of the design.

The result? A streamlined, professional, high-quality look that draws in visitors and drives conversions. Now that's what I call a match made in digital heaven!

The point of our little web-journey?

When professional design works with professional photography, the result is a beautiful union that drives results. It's not enough to invest in one and neglect the other.

So, the next time you're contemplating where to allocate your resources, remember the power of this dynamic duo.

A beautiful website with stunning photos is critical to boosting your brand's online presence. After all, in the digital world, first impressions count, and a professionally designed website with professional photography will ensure you make a memorable one.