CURRENT ISSUE // 2024
the BLOG
PHOTOGRAPHY. BUSINESS. INSPIRATION. ETHICS. SEO. MARKETING. HAIR. MAKEUP. BRANDING. AND MORE!
I’m Alicia Leigh - the creative behind Alicia Leigh Photography. Put simply, I’m a brand photographer in the Austin, Texas, area. But more than that, I’m a business educator and creative storyteller. If you’ve come to learn about elevating your brand, running a small business, or tips and advice on photography, then you’re in the right place!
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5 GOTTA-HAVE PHOTOS FOR EVERY BRAND
Planning a professional shoot is so much more than pinning pretty outfits and shaving your legs, it’s about coming up with a solid strategy. And if you want clients to take notice, stick around, and rave about your business — then this guide may be just what you need.
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Break-ups: The Big, Untalked-About Risk of Team Branding Photoshoots
I've seen SO MANY teams break up after their photo shoot, leaving the remaining team members with nothing but the disheartened feeling of losing a close friend. As uncomfortable as it feels, the chance of a team breakup (and what will happen to your images in the aftermath) is something to keep in mind as you plan your team shoot.
The Secrets To Successful On-Brand Seasonal Content
Seasonal content is a powerful marketing and branding move that can look effortless and fun for your audience—once you know how. In this post, you’ll learn how to use your brand photo sessions to create seasonal content that’s both on-brand and successful with your audience.
What I’ve learned from Photographing 100 Creatives + Entrepreneurs in Austin This Year
Over the last year in our new Austin studio, I’ve been fortunate enough to photograph nearly 100 of you. I have learned that across our many industries, we have so much more in common than you may realize. Here are the 5 things I’ve learned from working closely with 100 brands in and around Austin.
How do I know when I’m ready for Brand Photography?
Is your business or brand ready for brand photography? A brand photog shoot will be a huge asset to your business, but you need to be READY for it to get real results. Learn the 8 signs it’s time for you to invest in a brand photo shoot, and 3 sure fire ways to know you’re not ready just yet.
How Often Should You Book Content Photography Sessions for your Business?
How frequently should you schedule content or brand photo sessions for your business? Here’s how to find the sweet spot where “fresh” and “cohesive” overlap and determine which shooting frequency is right for you.
10 Brand Photos Your New Website Needs
When it comes to website creation, some brand images work better than others. Here’s how to strategize your brand photoshoot to support your website goals.
Kathyphantastic | Austin Artist Brand Session
Meet Kathy of Kathyphantastic. Her personal branding session includes a glimpse into her process, her craft, and the love she brings to what she does. You also get a sense of who Kathy is as a person and artist—friendly, joyful, and encouraging.
Through her custom brand photos, the audience receives a better understanding of the work her creations entail (it helps them identify and better understand the value)— and it makes it clear who they’re supporting when they choose to shop small.