Heartfelt Photographer | Branding Educator | Confidence Builder
Is it time? When are you ready to book your own personal branding photoshoot?
If you’ve caught yourself wondering “should I start thinking about branding photos?” you’re probably ready to begin planning for your own shoot pretty much now.
Branding Photos are special in that it’s not just getting “good headshots” that you slap up on LinkedIn — though we’ll definitely get you some of those!
Professional Branding Photography is important in that it helps you up-level your business’ all-around online presence, build your trust factor with your target audience, and also strengthens your engagement on your social media platforms … + more.
If you’re still in the planning stages of something big, you’re working out a lot of details, or you’re just starting your business, you may not be ready for a full branding photo session yet. Instead, you may benefit from just a few updated headshots to hold you over and save the full brand photo investment for when you have a clearer idea of where your business is going or what your photo needs may be.
But if you’re up and running a business and you’ve never had photos —- it’s way past time, friend!
So when do you know it is time to book your own photoshoot?
You’re launching a new website/business (CONGRATS! That’s a full site’s worth of content you’ll need to help you stand out and establish credibility)
You have (or haven’t been but you want to start planning) a social media content calendar for your small business because you want to show up better online
You have a business blog or you send out a newsletter and you know it doesn’t feel “on brand” for your business and could use some sprucing, especially if engagement is low
You are struggling with Imposter Syndrome and it’s holding you back. If you’re lacking confidence, it may be that you know you’re not standing out in the best light. Part of the reason may be that you have outgrown where you started and it’s time to make some changes or you may not believe you’re as “professional-looking” as you could be.
You want to raise your prices but you’re still not getting a ton of traction where you are now
You’re running a full-fledged business but you’ve never had a branding photoshoot
You’re using headshots that are 3-10 years old and you don’t have much in the way of photos (We need to re-establish your credibility and show people who you are now!)
You’re not serving your ideal clients. You feel that you’ve outgrown the business owner you were and you have the sense your photos aren’t relaying that to your audience.
You’re getting featured somewhere! (YAY, you!)
People don’t understand/connect with who you are or what it is you do and your current photos (or lack thereof) doesn’t make it easier for them
If you are currently staring down this list and your gut is starting to tug or get all fluttery… let me go ahead and alert you to the fact that that means it’s time. Your body always knows first, so start to listen to it.
When we are newer in business we can say to ourselves often, “I’m not ready yet”. Be sure that’s true in this case because not investing in professional photos for your small business is a mistake that can significantly hurt and delay your growth.
If you have been showing the signs above start planning or saving for your session now and put a plan into place. Branding photography is a business marketing expense, just like your CPA or your CRM. You’ll be able to write off ALL THIS FUN at the end of the year because good photos are a necessity, not just a privilege. <3
I’d love to help you get started!
Here’s a look at Staci’s Austin Brand Photoshoot done in our studio. She launched her business “Organize to Scale” and was ready to invest in a personal business photo session because her business was fully grown and she was building out a website to attract more of her ideal customers for the first time.
Check out her feminine and professional entrepreneur photos below. We wanted to set her up as “credible” to her audience while still showing that she had a lot of personality as a business owner. What do you think?
"SHE treated me like royalty"
Alicia isn't a typical branding photographer. She dives deep into your brand and vision. I absolutely loved the entire experience with Alicia from start to finish. Best of all, she treated me like royalty on the day of our shoot. Alicia made me feel beautiful and brilliantly showcased the heart behind my business. If someone is ready to take their business to the next level, then invest in Alicia!